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Should Your Website Focus on Humans or Robots?

Should Your Website Focus on Humans or Robots?
 

When it comes to creating the content for your website, you are probably going to be overwhelmed with all the information that bombards you. What do you believe, what do you ignore? How do you know what is the right way to build a successful website? Well, the first thing you need to know is [&helli...


Sales and Marketing Are Two Sides of The Same Coin

Sales and Marketing Are Two Sides of The Same Coin
 

What is the difference between sales and marketing? Many confuse the two terms and think they are the same thing. I recall a Linkedin conversation that went on for months! The term “Internet Marketing” is often mixed with the terms Affiliate Marketing and Network Marketing, when in fact,...


Why Every Business Needs A Commercial

Why Every Business Needs A Commercial
 

The top marketers know the incredible power of an awesome well-made video. It’s been proven time and time again to boost conversions and sales. Video marketing is a powerful way to enhance your website and business. The top benefits of video marketing are: Make you stand out from the crowd and...

Categories: Featured, Video Marketing

Work Hard or Work Smart?

Work Hard or Work Smart?
 

Maximizing Your Online Conversions There are 3 ways to grow your business: Get You More Customers Get Your Customers to Buy More Often Get Customers to Make Larger Purchases You have done your due diligence with your website building backlinks, optimizing your site, using social bookmarking, social ...


How to Create Memorable Slogans That Stick

How to Create Memorable Slogans That Stick
 

How Can You Create Memorable Slogans For Your Company That Stick in Your Customer's Minds? Start by thinking about your primary benefits to your target market. Remember, “they” only care how you can solve their problem or answer their question. Benefits before features! Another thing...


Jack of ALL Trades AND the Master of ALL

Jack of ALL Trades AND the Master of ALL
 

A few years ago, I recently posted a link on Facebook to an article and photo from the local newspaper about a show that my daughter was in. A gal I went to high school with made the following comment: “I told you she was a triple threat“. This comment started me thinking about how [&hel...


Tell Me Why I Need To Be Online?

Tell Me Why I Need To Be Online?
 

Build your website and they will come, right? Uh…WRONG! If you buy a new phone, but don’t give anyone the number, will it ring? I don’t think so! A website is like anything else, for people to look at it, they've got to know it's there first. Even if a business owner truly does...


Local Businesses Don't Need to Include Video in Their Marketing Mix

Local Businesses Don't Need to Include Video in Their Marketing Mix
 

WRONG! Local Businesses DO Need Video Marketing A lot of local business owners tell me that they don’t need video. It’s meant for online businesses, they say, and while they may have a website, their focus is on the brick-and-mortar side of things. Well, that’s all well and good, b...

Categories: Featured, Video Marketing

BIG Small Business Mistakes to Avoid

BIG Small Business Mistakes to Avoid
 

Being aware of potential big and sneaky mistakes you might make prior to or as you launch your small business might prevent you from losing a lot of money and/or wasting a lot of time. Underestimating How Much Your Time Costs: Time is money! Don’t underestimate your project or service time. If...

Categories: Featured, Small Business

Video Marketing for the Technologically-Challenged

Video Marketing for the Technologically-Challenged
 

For most business owners, it is common knowledge that video marketing attracts new customers. So why aren't you using it? If you are like many business owners, you are probably worried about the high cost and complexity of creating and distributing online videos. But you shouldn't be worried abo...


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